Brands

Brands are symbols, names, terms, designs, or combinations thereof that identify and differentiate a product or service from others in the market. They represent a promise to consumers about the quality, value, and experience associated with a specific offering. A brand can evoke emotions, perceptions, and associations, influencing consumer behavior and loyalty. It encompasses not just the name and logo, but also the overall experience and reputation of a product or company, including customer service, marketing strategies, and consumer interactions. Brands can be established by individuals, companies, or organizations and are crucial in helping to build recognition and trust in a competitive marketplace.