Joe Roshkovsky
Baojun Launches the Xiangjing Sedan
On December 26, Baojun proudly introduced its newest sedan, the Baojun Xiangjing, aimed primarily at families. This flagship model is set to hit the market in the first half of 2025 and will come in both Battery Electric Vehicle (BEV) and Plug-in Hybrid Electric Vehicle (PHEV) formats. Earlier, it was referred to as “Yunguang” by the Chinese Ministry of Industry and Information Technology.
Founded in 2010 through a collaboration between automotive giants, Baojun reached an impressive milestone of one million vehicle sales in 2017. However, the brand has faced challenges, witnessing a decline in sales for six consecutive years. In 2023, they reported a mere 51,600 vehicles sold, prompting a new focus on the family-oriented segment through the Xiangjing, dubbed a “smart and ultra-comfortable flagship family sedan” for mid-to-high-end buyers.
The distinct design of the Xiangjing includes a sleek EV model with a closed grille and modern LED headlights, while the PHEV distinguishes itself with a unique headlight stripe. With dimensions of 5005 mm in length, 1900 mm in width, and a 2900 mm wheelbase, it competes closely with similar vehicles.
Under the hood, the EV boasts an 186 kW electric motor achieving a top speed of 170 km/h, while the PHEV features a 1.5T engine and offers a 101 km pure electric range. The interior promises advanced technology with a full LCD dashboard and spacious storage solutions. Keep an eye out for further details!
2025 Baojun Xiangjing Sedan: A Revolutionary Family Vehicle
Introduction to the Baojun Xiangjing
The newly launched Baojun Xiangjing, debuting in December 2023, represents a significant advancement for Baojun as it aims to redefine family transportation. Set to be available in Battery Electric Vehicle (BEV) and Plug-in Hybrid Electric Vehicle (PHEV) configurations, this sedan is designed to cater to family needs with a perfect blend of comfort and technology.
Key Features of the Xiangjing
– Design and Dimensions: The Baojun Xiangjing features a sophisticated and modern design, characterized by a sleek exterior with a closed grille for the EV model and an eye-catching headlight stripe for the PHEV. With impressive dimensions of 5005 mm in length, 1900 mm in width, and a 2900 mm wheelbase, it offers ample space for passengers and cargo, making it an ideal family vehicle.
– Performance Specifications:
– EV Powertrain: The electric version, equipped with a 186 kW motor, delivers a robust performance with a top speed of 170 km/h.
– PHEV Technology: The hybrid variant features a 1.5T gasoline engine, offering a 101 km pure electric range, ensuring flexibility in power options and efficiency in daily commutes.
Innovations and Technology
The Baojun Xiangjing aims to integrate cutting-edge technology throughout its interior. It is equipped with:
– Full LCD Dashboard: This advanced dashboard offers clear visibility and numerous functionalities for drivers.
– Spacious Interior: Designed for comfort, the Xiangjing includes well-thought-out storage solutions, optimizing space for family travel.
Sustainability and Market Trends
As global automotive trends shift towards sustainable practices, the Baojun Xiangjing places itself in a competitive market by offering both electric and hybrid models. This aligns with the growing consumer demand for environmentally friendly vehicles. The focus on family-oriented features and comfort, while integrating electric technology, positions the Xiangjing as a forward-thinking option amongst peers.
Pricing and Release Date
The Baojun Xiangjing is expected to hit the market in the first half of 2025. While specific pricing information is yet to be released, potential buyers can anticipate that the model will be positioned within the mid-to-high-end market segment, appealing to a demographic seeking reliable, family-friendly vehicles.
Pros and Cons of the Baojun Xiangjing
# Pros:
– Versatile Power Options: Availability of both BEV and PHEV versions.
– Spacious and Comfortable Interior: Ideal for families who prioritize space.
– Modern Design: Aesthetic appeal that stands out in the family sedan market.
– Advanced Technology: Equipped with a contemporary dashboard and features aimed at enhancing user experience.
# Cons:
– Market Penetration: Following a decline in past sales, it remains to be seen how the Xiangjing will perform.
– Competition: Faces tough competition in the rapidly evolving electric vehicle market from established brands.
Conclusion
The Baojun Xiangjing is on track to make a significant impact in the automotive industry with its impressive features, focus on family comfort, and innovative technology. As anticipation builds for its 2025 release, it signifies a strategic shift for Baojun toward the family-oriented market, potentially revitalizing its brand presence amidst challenges.
For updates and further details, visit Baojun’s official site.
